Forklift beside liquidation pallets in a warehouse

By Popular Demand

Pallet Profit Program — Turn Pallets Into Profit

Pallet Profit Program by WHG, INC

Turn liquidation pallets into a real resale business.

$399 Program2-Week Hybrid ClassIn-Person + ZoomFREE Starter Pallet Included

Apply for the PPP Program See What You’ll Learn

Stop Waiting
To Be Hired.

Learn. Source. Price. Sell. Profit.

Pallet business training

Turn Inventory Into Income

The Pallet Profit Program is a hands-on 2-week business training experience for aspiring entrepreneurs learning to source liquidation merchandise, understand pallet values, price inventory, sell products and build a real resale business.

Participants learn the physical side of pallet resale and the digital systems needed to sell online. The goal is a repeatable business process—not simply purchasing pallets.

Source

Inventory

Price

Market

Sell

Track

Reinvest

Scale

Value included

Your $399 PPP Program Includes

FREE Starter Pallet

Receive a starter pallet or equivalent merchandise lot to begin applying the program strategies.

2 Weeks of Training

Hands-on business training built around a real, repeatable resale system.

In-Person Training

Practice product evaluation, pallet breakdown, sorting and grading.

Live Zoom Training

Selected sessions are also accessible online through Zoom.

Sourcing

Identify reputable wholesalers, liquidation suppliers, returns, overstock and shelf pulls.

Pricing + Profit

Calculate landed cost, item value, margins, break-even points and potential profit.

Online Store

Build the foundation for a professional online resale storefront.

AI Business Tools

Create product titles, descriptions, promotions, graphics and customer responses.

Shopify Training

Learn store setup, collections, product publishing, payment and pickup basics.

Marketplace Selling

Prepare stronger listings for Facebook Marketplace, eBay, social media and local sales.

Inventory System

Track products, condition, costs, selling price, platform, sales and profit.

PPP Business Toolkit

Keep practical templates, worksheets and resources after the class ends.

Starter merchandise categories, brands, quantity and estimated retail value vary based on available inventory.

Training roadmap

Your 2-Week PPP Roadmap

Module 1Week One · Learn + Source

Pallet Business 101

Liquidation, returns, overstock and shelf pulls
Manifested and unmanifested inventory
Reseller, marketplace, pop-up and wholesale models

Module 2Week One · Learn + Source

Finding Pallet Suppliers

Locate and vet reputable suppliers
Avoid pallet scams
Understand MSRP, freight, buyer premiums and landed cost

Module 3Week One · Learn + Source

Pallet Breakdown

Unload, sort, test and research merchandise
Grade products from new through salvage
Determine resale condition

Module 4Week One · Learn + Source

Inventory Management

Create SKUs and track retail value
Record costs, condition, listing dates and sales
Measure profit by product

Module 5Week Two · Price + Sell + Profit

Pallet Profit Math

Cost per item and break-even point
Gross sales, net profit, margin and ROI
Inventory turnover and reinvestment

Module 6Week Two · Price + Sell + Profit

Photography + Listings

Phone photography and background setup
Product titles, descriptions and pricing
Customer messages and calls to action

Module 7Week Two · Price + Sell + Profit

AI for Your Pallet Business

SEO titles and marketplace descriptions
Social posts, ad copy and email marketing
Customer service and sales campaigns

Module 8Week Two · Price + Sell + Profit

Build Your Digital Storefront

Shopify account, store name and categories
Products, pricing, collections and policies
Payments, shipping, local pickup and launch

Major module

Use AI to Run Your Resale Business

Learn to turn basic product facts into SEO titles, marketplace descriptions, social captions, ad copy, email promotions, categories and customer service responses.

Example input

“Create a Facebook Marketplace listing for an open-box Keurig coffee maker. Retail value $129. Selling price $65.”

AI output

A complete product title, description, sales copy and call to action—ready to review and personalize.

Profit math example

Know Your Numbers

Pallet cost: $600
Transportation: $100
Supplies: $50
Total investment: $750
Product sales: $1,650
Potential gross profit: $900

Educational example only. Actual results depend on inventory condition, demand, expenses and individual selling ability.

Optional business technology costs

Plan Beyond Tuition

PPP Tuition$399

Estimated AI Access$20–$40/month

Shopify / E-CommercePlan pricing varies

AI platforms, Shopify, domains, payment processing, shipping software and premium apps are third-party services and are not included in PPP tuition unless explicitly stated. Provider pricing may change.

Build your first sales system

Don’t Just Buy Pallets.
Build a Business.

Source

Inventory

Price

Photograph

AI Description

List Online

Sell

Track Profit

Reinvest

Where participants can sell

Facebook Marketplace

Shopify

eBay

Social Media

Flea Markets

Pop-Up Shops

Community Sales

Direct-to-Customer

Local Delivery

After the program

Your First 30 Days

Week 1

Set Up

Business name, selling accounts, inventory system and online store.

Week 2

Prepare

Test, grade, photograph and price your inventory.

Week 3

List + Market

Upload products, publish listings and promote inventory.

Week 4

Sell + Reinvest

Track sales, identify top sellers and source your next inventory.

Who should apply

PPP May Be for You If…

You want to start a side hustle.

You want to learn pallet resale.

You want to build an online resale business.

You want to sell at flea markets or pop-ups.

You want to source products confidently.

You want to use AI in your business.

You want to build a Shopify store.

You want to improve an existing resale system.

You want to create another source of income.

Admission process

PPP Is Application-Based

Submitting an application does not guarantee admission. Applicants complete a short interview before final acceptance.

Start Your Application

STEP 1
Submit Application
STEP 2
PPP Team Review
STEP 3
Applicant Interview
STEP 4
Acceptance Decision
STEP 5
Complete Enrollment
STEP 6
Begin the 2-Week Program

Application

Apply for the Pallet Profit Program

Take the first step toward launching your resale business.

$399

2 weeks · Hybrid · Starter pallet included

Stop Waiting to Be Hired.

Build Something You Own.

$399 · 2 Weeks · Hybrid In-Person + Zoom · FREE Starter Pallet Included