Bistro On The Go
The Challenge & The Goal
Bistro On The Go needed a logo that felt professional enough for signage, packaging, and delivery, while still carrying the personality of a neighborhood favorite.
Deliver a brand mark that works everywhere — storefront, takeout container, social avatar, website header.
Discovery, Direction & Delivery
Warm palette pulled from food photography, condensed display type for a strong wordmark, and a supporting mark that scales down to app icon size without losing clarity.
Discovery, concept sketches, three initial directions, refinement of the chosen route, and delivery of full brand files.
2 to 3 rounds of revisions
3 to 5 business days
What We Delivered
- 01Logo Design
- 02Brand Identity
- 03Typography System
- 04Color System
- 05Print-Ready Files
- 06Brand Guidelines
Deliverables & Business Impact
A full logo package with primary, secondary, and icon marks, plus color and monochrome versions in vector and raster formats.
The mark is instantly readable and scales cleanly across every touchpoint. It looks like a real brand, not a stock template.
A cohesive logo elevates every customer touchpoint, unlocks packaging and merch opportunities, and gives a restaurant the visual credibility to grow.
Project Assets
