Layced
The Challenge & The Goal
The Layced logo was built to establish a modern, confident brand identity that stands out on social and translates to physical products.
Create a signature wordmark that owns its space and feels distinct from lookalike brands.
Discovery, Direction & Delivery
Custom letterform work, tight spacing, and a controlled palette that lets the wordmark carry the identity.
Brand discovery, wordmark exploration, letter-by-letter refinement, and delivery of a full identity package.
2 to 3 rounds of revisions
3 to 5 business days
What We Delivered
- 01Logo Design
- 02Brand Identity
- 03Typography System
- 04Color System
- 05Print-Ready Files
- 06Brand Guidelines
Deliverables & Business Impact
A full logo suite with primary wordmark, monogram, and print-ready files.
The wordmark reads as intentional design, not a font choice, which is the difference between a brand and a business name.
A distinct wordmark protects the brand from copycats and gives every product, drop, and campaign a consistent visual signature.
Project Assets
